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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
Format:
Journal article
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
Journal Title:
Journal of Promotion Management
Journal Title Details:
13(3-4) : 383-398
Notes:
17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Just, David (author), Wansink, Brian (author), and Mancino, Lisa (author)
Format:
Research report
Publication Date:
2007-06
Published:
USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26082
Notes:
Posted at http://www.ers.usda.gov/publications/err43, Economic Research Report 43. 34 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mancino, Lisa (author)
Format:
Journal article
Publication Date:
2007-07
Published:
USA: Economic Research Service, U.S.Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26083
Journal Title:
Amber Waves
Notes:
Posted at http://www.ers.usda.gov/AmberWaves/June07/Features/Insidious.htm