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    Start Over Publication Year 2007 Subject Term credibility (source) Subject Term marketing communication

    2. Crisis management or reputation enhancement? In the eyes of the beholder

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bourne, Steve (author / Vice President, Alltech)
    Format:
    Paper
    Publication Date:
    2007-05-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25762
    Notes:
    PowerPoint presentation at the Alltech 23rd International Feed Industry Symposium, Lexington, Kentucky, May 20-23, 2007. 4 pages, 24 slides.