Gregory, Jane (author), Agar, Jon (author), Lock, Simon (author), and Harris, Susie (author)
Format:
Book chapter
Publication Date:
2007
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28083
Notes:
Pages 203-213 in Martin W. Bauer and Massimiano Bucchi (eds.), Journalism, science and society: science communication between news and public relations. Routledge, New York, New York. 286 pages., Describes a technique being used to encourage dialogue between the public and commercial interests.
Case study involving public relations practitioners who disguised the provenance of documents they had created or commissioned involving the "Wal-Marting Across America" information campaign.