1. Creating innovative service strategies for profit Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Aubrey, Sarah Potter (author) Format: Journal article Publication Date: 2007-10 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26497 Journal Title: Agri Marketing Journal Title Details: 45(8) : 49 Notes: Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of getting farmer customers to pay for services that agri-marketers provide in an era of "What have you done for me lately?"