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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
Format:
Journal article
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
Journal Title:
Journal of Promotion Management
Journal Title Details:
13(3-4) : 383-398
Notes:
17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Halliday, Jess (author)
Format:
Article
Publication Date:
2007-04-25
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26065
Notes:
Via FoodNavigator.com/Europe. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Warren, Ron (author), Wicks, Jan LeBlanc (author), Wicks, Robert H. (author), Fosu, Ignatius (author), and Chung, Donghung (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05868
Journal Title:
Journalism and Mass Communication Quarterly
Journal Title Details:
84(4) : 795-810
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mueller, Barbara (author)
Format:
Journal article
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36485
Journal Title:
International Journal of Advertising
Journal Title Details:
26(4) : 561-564
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ambler, Tim (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36477
Journal Title:
International Journal of Advertising
Journal Title Details:
26(2) : 283-286
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wansink, Brian (author) and Pierre, Chandon (author)
Format:
Journal Article
Publication Date:
2007-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30233
Journal Title:
Journal of Consumer Research
Journal Title Details:
34(3) : 301-314