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    1. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
    Journal Title:
    Agricultural History
    Journal Title Details:
    80(1) : 1-16
    Notes:
    Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

    2. Radio spreads the word

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Watson, Kathy (author)
    Format:
    Journal article
    Publication Date:
    2006-02
    Published:
    Nigeria: Department for International Development, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29376
    Journal Title:
    Developments
    Notes:
    Features effectiveness of a weekly radio drama, "Story Story."

    3. Rural radio in Tanzania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nyoni, Frowin Paul (author) and Lucas, Nyangi Hamis (author)
    Format:
    Presentation
    Publication Date:
    2006
    Published:
    Tanzania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00814
    Notes:
    Pages 57-62 in Report of the sensitisation workshop on rural radio for policy and decision makers in east and southern Africa, Lilongwe, Malawi, April 26-29 2005. Food and Agriculture Organization of the United Nations, Rome, Italy. 90 pages.

    4. Selected media use by commercial producers: a qualitative research summary

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting (author)
    Format:
    Report
    Publication Date:
    2006-09
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24768
    Notes:
    16 pages., Summary of a 2006 survey conducted by Ag Media Research, Sioux Falls, South Dakota, involving 1,003 producers in 12 states.