Thomson, Joan S. (author) and Kramer, Victoria L. (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24004
Notes:
26 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
W. K. Kellogg Foundation: Publications and Resources - Food Systems and Rural Development, Battle Creek, Michigan.
Format:
Report
Publication Date:
2006-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24505
Notes:
Prepared for the FrameWorks Institute by Meg Bostrom, Public Knowledge LLC. 46 pages., Summarizes findings of a national survey of adults to determine the effects of various conceptual frames on people's understanding of the food syswtem and their support for related policies.
Examines controversy over the use of carbon monoxide as a "pigment fixative" for meat - to keep "the product's pink and rosy color in an effort to make it look fresh even as it approaches, or even passes, its expiration date."
"A closer look at the social construction of 'consumers' reveals that the agro-food industry has waged a double disinformation campaign to manipulate and to re-educate consumers while appearing to respond to consumer demand." Authors point to consumers' loss of skills for making discerning decisions about the multiple dimensions of quality, including healthful diet, planetary sustainability and community economic development. Also, "this process has a significant gender dimension."
