Miller, Jefferson D. (author) and West, Lindsay M. (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24009
Notes:
22 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."