Publication Year: 2005 / Subject Term: marketing methods and oral communication

Start Over Publication Year 2005 Subject Term marketing methods Subject Term oral communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2005-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
Journal Title:: Agri Marketing
Journal Title Details:: 43(6) : 42
Notes:: Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.

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