Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
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Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25910
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Posted at www.thehoot.org > "Grassroots media" section, Women's Feature Service via Media South Asia. 3 pages., Describes the development and pioneering role of a rural magazine for which rural women handle all the reporting, writing, editing, layout, artwork, photography and circulation.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
