Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23031
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Author notes that coverage of agriculture is changing in the daily and weekly newspapers of Switzerland. Suggests that farmers are going to have to learn to show more solidarity with urban populations, especially as they demand that other people show solidarity with them.
Summarizes suggestions from a Toronto newspaper news editor about ways in which the agriculture sector can serve the information needs of mass media more effectively.
