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    Start Over Publication Year 2005 Subject Term appeals (message) Subject Term concepts

    1. Egg producers group agrees to alter logo, settling complaint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brasher, Philip (author / Des Moines Register)
    Format:
    Journal article
    Publication Date:
    2005-10-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23182
    Journal Title:
    Des Moines Register
    Notes:
    A federal commission says a label ("Animal Care Certified") by the United Egg Producers deceived consumers about the living conditions of hens.

    3. Watch language when conveying ad message

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semon, Thomas T. (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
    Journal Title:
    Marketing News
    Journal Title Details:
    39(16) : 8
    Notes:
    Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.