Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23032
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 5 pages., Describes concentration taking place in agricultural publishing in Switzerland, along with opening of agricultural trade and prospects of limited state subsidies to agriculture. Predicts that the number of agricultural publications will fall.
Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.
