1. Building brands in rural India Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Rajan, R.V. (author) and Anugrah Madison Advertising Pvt. Ltd., Chennai, India. Format: Commentary Publication Date: 2005-11-09 Published: India Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29657 Notes: 5 pages.
2. Co-creation of value - easier said than done: but here's how to begin Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Karst, Mike (author) Format: Journal article Publication Date: 2005-08 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23119 Journal Title: Strategic Agribusiness Review Journal Title Details: 23 Notes: 3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."
