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    Start Over Publication Year 2005 Subject Term advertising Subject Term roles

    2. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.

    3. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    4. Most of the American public, including a majority of parents, believe that childhood obesity in the U.S. is a major problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2005-02-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22036
    Notes:
    4 pages., Results of a Harris Interactive poll of 2,387 U.S. adults conducted online February 4-8, 2005.

    5. Role of media in childhood obesity: a look from mass communication perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Du, Ying (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23642
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages.

    7. Under pressure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Review
    Publication Date:
    2005-05
    Published:
    USA: American Agricultural Editors' Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22164
    Journal Title:
    ByLine
    Journal Title Details:
    : 1-6
    Notes:
    Trends and issues related to commercial farm publishing.