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    Start Over Publication Year 2005 Subject Term advertising Subject Term media effectiveness

    3. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
    Journal Title:
    Journl of Food Distribution Research
    Journal Title Details:
    36(1) : 227

    5. From subservient chickens to brawny men: a comparison of viral advertising to television advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Porter, Lance (author) and Golan, Guy (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.

    7. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.