Article analyzes how a new social movement against genetic engineering in agriculture managed to turn a major industry upside down. Author argues that an undertheorized aspect of external context, namely industry structures, was a primary factor.
Article analyzes how a new social movement against genetic engineering in agriculture managed to turn a major industry upside down. Author argues that an undertheorized aspect of external context, namely industry structures, was a primary factor.
Author reports on the complexity and inconsistencies of organic views about nature. "Even with the particular classification scheme expressed within the fish debate, the organic movement simultaneously articulated a wide variety of often contradictory views of nature-society." (p. 231)
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
