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    3. The rural newspaper revolution: Rural India is developing the newspaper reading habit. And rapidly becoming discerning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ninan, Sevanti (author) and Malaviya, Sushmita (author)
    Format:
    Report
    Publication Date:
    2004-06-28
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23931
    Notes:
    Via The Hoot, Media Foundation, New Delhi, India. 6 pages., "Two years ago newspaper publishers in these parts witnessed a decline in circulation because of the influence of electronic media. But now there is a whole new territory being carved out in Hindi-speaking rural India b y newspapers which see their urban markets stagnating, and advertising being taken away by TV channels."

    4. Written for and by farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Suchitra, M. (author)
    Format:
    Report
    Publication Date:
    2004-02-13
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25911
    Notes:
    Posted at www.thehoot.org &gt; "Grassroots media" section, Via Media South Asia. 3 pages., "A low-profile, but innovative and imaginative farm journal is very popular among cash-crop growers in southern Karnataka and northern Kerala." Variously spelled "Adike Patrike" and "Adike Pathrike"