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    Start Over Publication Year 2004 Subject Term advertising Subject Term farmers

    1. Advertising ecotourism on the internet: commodifying environment and culture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steeves, H. Leslie (author), Dorsey, Elizabeth R. (author), and Porras, Luz Estella (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36569
    Journal Title:
    New Media and Society
    Journal Title Details:
    6(6) : 753-779

    7. Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Paper
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36352
    Notes:
    Presented to the Radio Interest Group, Popular Culture Association convention, San Antonio, Texas, April 2004. 14 pages.

    8. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.