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    Start Over Publication Year 2003 Subject Term farm equipment

    1. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    4. The right tool for the job

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2003-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18290
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(6) : 44-45
    Notes:
    Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.

    5. Tractor Shop

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Catalog
    Publication Date:
    2003-05
    Published:
    USA: Hain Publishing Incorporated
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: S-W; Folder: V1.12.T.356 Document Number: D01755
    Journal Title Details:
    1
    Notes:
    15p, Volume One Number One Collection; John Harvey Collection