1. Asymmetric information in product markets: looking to other sectors for institutional approaches Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ippolito, Pauline M. (author) Format: Journal article Publication Date: 2003-08 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140 Journal Title: American Journal of Agricultural Economics Journal Title Details: 85(3) : 731-736 Notes: Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.
2. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Stanton, John L. (author) Format: Journal article Publication Date: 2003 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965 Journal Title: Journal of International Food and Agribusiness Marketing Journal Title Details: 15(1/2) : 137-152 Notes: Via UI electronic subscription.
3. Mixed messages call for healthy skepticism Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Solomon, Norman (author) and Fairness and Accuracy in Reporting (FAIR), New York, New York. Format: Commentary Publication Date: 2003-01-16 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25941 Notes: 2 pages.