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    Start Over Publication Year 2000 Subject Term entertainment Subject Term rural communities

    1. The entertainment-education strategy in communication campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author) and Singhal, Arvind (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35868
    Notes:
    Pages 343-356 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.