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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rogers, Everett M. (author) and Singhal, Arvind (author)
Format:
Book chapter
Publication Date:
2000
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35868
Subject Term:
campaign planning , campaigns , communication planning , education methods , ethical issues , evaluation , health information , program evaluation , rural communities , social factors , South Africa , teaching methods , health , and entertainment
Notes:
Pages 343-356 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.