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    Start Over Publication Year 1998 Subject Term advertising Subject Term retail promotion

    1. Dynamic effects of peanut butter advertising on peanut butter demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fletcher, Stanley M. (author) and Deodhar, S.Y. (author)
    Format:
    Conference paper
    Publication Date:
    1998-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10088
    Notes:
    selected paper, American Agricultural Economics Association Annual Meetings, Salt Lake City, Utah, August 2-5, 1998. 11 p.

    2. Estimating coke and Pepsi's price advertising strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Perloff, Jeffrey M. (author), Golan, Amos (author), and Karp, Larry S. (author)
    Format:
    Research paper
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C10348
    Journal Title Details:
    Working Paper 789 Revised, 53 pages
    Notes:
    Working Paper, Department of Agricultural and Resource Economics, University of California, Berkeley

    3. New insights into supermarket promotions via scanner data analysis: the case of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

    4. Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27431
    Notes:
    Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_fm.pdf

    5. Retailer-Whosesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27432
    Notes:
    Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_rw.pdf