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    Start Over Publication Year 1995 Subject Term beef Subject Term commodity promotion

    1. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    2. Beef for dinner: case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beef Industry Council of the National Livestock and Meat Board (author)
    Format:
    Case study
    Publication Date:
    1995-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10255
    Notes:
    Part of AgComm Case Study Series. Reports on "Beef. It's What's For Dinner" campaign., 58 p.