Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19736
Notes:
Pages 221-234 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19731
Notes:
Pages 102-120 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19739
Notes:
Pages 260-278 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Chan, Mimi W. (author), Chapman, Karen M. (author), and Foods and Nutrition, University of Illinois, Urbana, IL
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07903
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Because attitudes about a topic can diminish the effectiveness of informational materials, previously identified attitudes concerning calcium intake were explored through focus group interviews. The purpose of this study was to clarify women's attitudes and behaviors toward calcium-related topics and nutrition education materials. Participants were recruited through Cooperative Extension Service, a church group, and the University of Illinois. Although four focus groups of 6-7 participants were planned, each group consisted of 2-6 women. All focus groups followed the same format, lasting for 1 to 1 1/2 hours; questions progressed from the general to more specific. Preliminary questions were directed at determining women's attitudes, interest, behavior, knowledge, and lifestyle. As the focus group interviews progressed, questions became more specific in assessing the nutrition education materials for readability, attractiveness, usefulness, age-appropriateness, and validity. Discussions also included whether dietary behavior change occurred as a result of educational materials, motivation to take materials home, and general use of materials. The focus group format allowed for in-depth discussions on the topics and provided rationale based on age and background knowledge. Motivating factors included prior interest in the topic and length of the materials. Many women mentioned that their busy lifestyles restricted them from reading long brochures. Younger women tended to underestimate the older women's ability to read smaller print size. Most importantly, neither younger nor older women felt that osteoporosis was a problem that their age group needed to address. Lastly, knowledge level of the general public was overestimated by one focus group comprised of graduate students. This study emphasized that women's attitudes about calcium intake and osteoporosis need to be addressed if nutrition education materials are to be effective.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19726
Notes:
Pages 3-29 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Hartman, Terryl (author), Kushi, Lawrence H. (author), McCarthy, Pamela (author), Schuster, Ellen (author), and Division of Epidemiology, University of Minnesota School of Public Health, Minneapolis, MN
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07889
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The more educated, higher income segment of the US population has experienced a marked decline in cardiovascular disease (CVD) rates. This decline has been more limited for those with a lower socioeconomic status, lower occupational status, lower educational attainment, or those who are members of disadvantaged minority groups. One of the reasons for this difference may be the need for appropriate educational materials or programs for CVD prevention for these segments of the population. A project to develop and evaluate a nutrition education program for women with limited literacy skills is aimed at addressing his need. We conducted 18 focus groups with the target population to determine their interests and needs. From their responses, we developed the "Help Yourself to Health" program, an innovative 9-session program that delivers simple, practical, and relevant behavioral nutritional messages in fun and entertaining ways. Sessions feature attention-getting activities and unique incentives like measuring spoons, magnets, and cookbooks. All sessions are pamphlet-free. The program is currently being evaluated in three urban Minnesota counties with the Expanded Food and Nutrition Education Program. Since the mean literacy level in the U.S. is at or below the eighth grade reading level, nutritionists working with clients in any area will find the philosophy, activities, and materials of this program thought-provoking and useful.
