9 pages., via online journal., Natural Resource Management (NRM) can be looked upon from different perspectives: (1) the bio‐physical science perspective, (2) the economic perspective and (3) the social actor perspective. After briefly contrasting the three complementary perspectives, the article focuses on the third, which is the least developed. The social actor perspective requires that one distinguish between (1) the natural resource (be it a farm, a water catchment, underground water resources, etc.) and (2) the social actors who hold a stake in, and/or affect it. These stakeholders ideally form a platform for integral decision making about the natural resource. The platform/resource combination highlights communication processes of interest in sustainable NRM: creating a rich picture of intentions and realities; (land use) negotiation and accommodation; making things visible; raising the level of social aggregation at which platforms operate; and information systems for platform decision support. Such and other platform processes need active facilitation. The article outlines the implications for communication support, and explores professional contributions.
Benedict, Jamie A. (author), Dodds, Mary (author), Leontos, Carolyn (author), Omaye, Stanley (author), Tyler, Peggy (author), and University of Nevada Cooperative Extension, Department of Nutrition, Reno, NV
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07868
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Recent survey findings show that consumers' concerns related to food safety are not congruent with actual risk. This may, in part, be attributed to media coverage of these issues. The goal of this Extension program was to improve the ability of consumers to make informed decision related to food safety be enhancing the media's reporting of related issues. A resource manual was developed and distributed to television, newspaper, and radio reporters in three Western states. The manual includes material on ten different food safety topics, sample news stories, a dictionary of terms, suggested readings, and resource directory. Telephone interviews conducted with 60% of the recipients (n=141) 3-6 months following distribution, indicated that 54% had used the manual. Those who had, found the manual timely (95%), and helpful (97%). The information provided on foodborne illness was used most often - corresponding to reporters' ratings of public interest.
Bentham, M.J. (author), Falk, S. (author), Greer, J.E. (author), Greer, K.J. (author), and ARIES Laboratory, Department of Computational Science, University of Saskatchewan, Saskatoon, Sask, S7N 0W0, Canada
Format:
Journal article
Publication Date:
1994
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08506
Doye, Damona G. (author), Trimble, Richard L. (author), and Extension Farm Management Specialist, University of Kentucky
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08053
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 199-204.
