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    Start Over Publication Year 1992 Subject Term exports Subject Term marketing

    1. Effectiveness of alternative export promotion strategies for branded food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

    3. U.S. overseas market promotion: an overview of nonprice programs and expenditures

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ackerman, K.Z. (author), Henneberry, S.R. (author), and Eshleman, T. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14798
    Journal Title:
    Agribusiness
    Journal Title Details:
    8(1) : 57-78