James F. Evans Collection, Research directors at American land-grant universities are optimistic regarding the future of agricultural biotechnology and expect the ongoing "biotechnology revolution" to benefit the public, including consumers and farmers. Unresolved public policy questions involving biotechnology do concern many of the research administrators who responded to an opinion poll, but the prevailing attitude appears to be on of confident expectation that solutions will in time emerge for all outstanding biotech problems. Asked about "biotechnology's ethical questions," a majority of the respondents that U.S. land-grant institutions are well equipped to deal with such questions. The respondents said biotechnology may pose environmental risks, but they did not expect biological catastrophes to occur. They said biotechnology could be used to foster low-input methods of agricultural production, and they were in favor of pursuing biotech research that might improve agriculture's sustainability. (original)
Juanillo, Napoleon K., Jr. (author), Scherer, Clifford W. (author), and Scherer: Associate Professor of Communication, Cornell University, Ithaca, NY; Juanillo: doctoral candidate, Agricultural, Extension, and Adult Education, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06804
Hays, Public perception of agriculture and environmental issues are influenced by mass media reporting. Journalists are concerned about ethics, but typically do not consider the ethical dimensions of their emphases on objectivity and event reporting. These leave the mass media particularly vulnerable to manipulation through staged pseudo events, especially in topic areas such as agriculture and the environment, where reporters are likely to have limited expertise. Objectivity then may be used as a defensive cover. Journalists need to be more wary in reporting staged events designed just for media attention and to recognize the limitations of objectivity in their efforts to present balanced coverage of issues related to agriculture and the environment. (original)
James F. Evans Collection, The shared hopes of farm ownership in America motivated many Black farmers and educators during the nineteenth and early twentieth centuries. Although an independent Black yeomanry was not to be, and a host of factors have combined to remove Black Americans from farming, the quest has not been a vain one. Black land-grant institutions continue to redefine their mission in a changing world and in the process maintain their relevancy. (original).
