Development ethos, mass media and consumerism: need for a re-thinking

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Julka, Abnash C. (author)
    Format:
    Book chapter
    Publication Date:
    1992
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14132
    Subject Term:
    advertising, development, development communication, development issues, ethical issues, mass media, media effectiveness, and social control
    Notes:
    Chapter 6 in S.R. Mehta (ed.), Communication and development: issues and perspectives. Rawat Publications, Jaipur, India. 272 pages.

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