Publication Year: 1991 / Subject Term: 3 selected

Start Over Publication Year 1991 Subject Term appeals (message) Subject Term campaign planning Subject Term case studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:: 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

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