Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35797
Notes:
Pages 345-351 in L. John Martin and Ray Eldon Hiebert (eds.), Current issues in international communication. Longman, White Plains, New York. 390 pages.
Batte, Marvin T. (author), Jones, Eugene (author), Schnitkey, Gary D. (author), and Department of Agricultural and Rural Sociology, Ohio State University
Format:
Journal article
Publication Date:
1990-12
Published:
USA: Experiment, GA : Southern Agricultural Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06729
AGRICOLA IND 91016420, Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logic analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.
Dillon, P.M. (author), Raney, H.G. (author), and Department of Entomology, University of Kentucky, Lexington, KY
Format:
Conference paper
Publication Date:
1990
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06910
Notes:
AGRICOLA IND 91022999, In: Zazueta, Fedro S., ed. Proceedings of the 3rd International Conference on Computers in Agricultural Extension Programs; 1990 January 31 - February 1; Grosvenor Resort Hotel, Disney World Village, Lake Buenavista, FL. Gainesville, FL : Florida Cooperative Extension Service, University of Florida, [1990]. p. 270-275
