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    Start Over You searched for: Publication Year 1988 Remove constraint Publication Year: 1988 Subject Term sales Remove constraint Subject Term: sales Subject Term sales methods Remove constraint Subject Term: sales methods

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    1. Add tele- to the marketing mix : four case histories of successful programs

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    2. Flying below the radar : profits come from well-designed 'back-end' programs

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    3. Sowing seeds of confidence : DeKalb dealers develop positive image of product

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