1. Try to make us smart before you call us stupid Collection: Agricultural Communications Documentation Center (ACDC) Contributers: MacDougall, Malcolm D. (author) Format: Journal article Publication Date: 1984-10-19 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36469 Journal Title: Journal of Advertising Research Journal Title Details: 24(9) : I-9-11