El-Shabrawi, A.A.H. (author), Sharshar, A.H.A. (author), and Sharshar: Faculty of Agriculture, Al-Azhar University; El-Shabrawi: Agricultural Extension Research Institute, Agricultural Research Centre, Ministry of Agriculture
Format:
Journal article
Language:
English with Arabic summary
Publication Date:
1981
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05716
El-Shabrawi, A.A.H. (author), Sharshar, A.H.A. (author), and Sharshar: Faculty of Agriculture, Al-Azhar University; El-Shabrawi: Agricultural Extension Research Institute, Agricultural Research Centre, Ministry of Agriculture, Egypt
Format:
Journal article
Language:
English with Arabic summary
Publication Date:
1981
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05823
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
