Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03046
Notes:
Teaching resources for the Seed Improvement Communications Workshop, Office of International Development, University of Illinois, Urbana, July 24-29, 1981. 13 pages., Tools for analyzing sponsors, situations and audiences to develop messaging, media and timing strategies for communications efforts by agricultural researchers and educators in various countries.
This file of materials is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign - "International" records section - folder identified as "OCIAC.", Agricultural Communications Program, University of Illinois, Urbana., This file contains organizing materials, a census form, a member list, and newsletter issues of this professional group within the International Affairs Special Interest Group of ACE. The expressed goal was to "support, strengthen, and develop agricultural communications production capabilities, training, and academic programs for our profession so its members can do the best possible communications job for agricultural development around the world.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Recommendations from a conference of communication and rural development experts representing countries in the Asia-Pacific region.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., "...for all their seeming importance, these continuous outpourings of government and foreign aid and the steady diffusion of developmental projects and innovations are only pallatives. Thus, the wheel of agricultural development must reel off with a farmer-oriented concept of development which gives prominent role to farmers' participation in programs which are supposedly designed for their upliftment. ... "How can farmers be mobilized to participate in their own development? Simply by the abolition of 'transmission mentality' in communication and its replacement with a more liberating type of communication that would contain more dialogue..."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Excerpts from a survey of farm radio broadcasting in developing Asian-Pacific countries by United Nations Economic and Social Commission for Asia and Pacific (UNESCAP)
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program
