This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Dahl, Delbert T. (author) and Read, Hadley (author)
Format:
Report
Publication Date:
1981
Published:
International: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10036
Notes:
This report is maintained in records of the Agricultural Communications Program, ACES College, University of Illinois > "International" section > "Philippines - UPLB" file., Project for Agricultural Communication Education Overseas (PACEO), University of Illinois. 14 pages., Summarizes consultancies involving (a)needs and opportunities for agricultural communication education in the Philippines, Indonesia, Thailand, and Egypt, (b) opportunities for regional academic networks in this discipline, and (c)observations from a novice international traveler to future novices.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., "...for all their seeming importance, these continuous outpourings of government and foreign aid and the steady diffusion of developmental projects and innovations are only pallatives. Thus, the wheel of agricultural development must reel off with a farmer-oriented concept of development which gives prominent role to farmers' participation in programs which are supposedly designed for their upliftment. ... "How can farmers be mobilized to participate in their own development? Simply by the abolition of 'transmission mentality' in communication and its replacement with a more liberating type of communication that would contain more dialogue..."
USA: Office of International Cooperation and Development, U. S. Department of Agricullture, Washington, D. C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10096
Notes:
The document is maintained in files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign. University of Illinois > "International" section > "USAID/OICD Teaching" file., This resource is from an International file maintained by the Agricultural Communications Program, University of Illinois. ll pages., Describes the nature of the USDA technical short course program and the training courses offered during 1981 as related to agricultural communication and media strategies.
USA: Office of International Cooperation and Development, U. S. Department of Agricullture, Washington, D. C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10097
Notes:
2 pages., This document is maintained in files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign. University of Illinois > "International" section > "USAID/OICD Teaching" file., This resource is from an International file maintained by the Agricultural Communications Program, University of Illinois., Describes the course design model used by the Office of International Cooperation and Development of the USDA in providing technical short courses for professional development of participants from throughout the world. The model applies to agricultural communication among other subject areas.
