Publication Year: 1971 / Subject Term: campaign planning and social marketing

Start Over Publication Year 1971 Subject Term campaign planning Subject Term social marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zaltman, Gerald (author) and Kotler, Philip (author)
Format:: Journal article
Publication Date:: 1971-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: C12151
Journal Title:: Journal of Marketing
Journal Title Details:: 35 : 3-12
Notes:: Francis C. Byrnes Collection

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