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2. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
- Notes:
- Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
3. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author)
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.
4. Prescribed or state circulation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Biliter, Ben F. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28517
- Notes:
- Agricultural Publishers Association Archives, Pages 14-15 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes the role and perspective of the state farm paper or the one with a limited circulation territory.
5. Prescribed or state circulation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Biliter, Ben F. (author)
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22486
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 1 page., Describes the role and effectiveness of the farm paper with circulation in a state or limited area, in terms of serving the larger advertising program.
6. The medium
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Norman, J.B. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28512
- Notes:
- Agricultural Publishers Association Archives, Pages 6-7 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920.
7. The medium
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Norman, J.B. (author)
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22481
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 2 pages., Emphasizes importance of the farm papers in rural homes and communities.