Rebich-Hespanha, Stacy (author), Rice, Ronald E. (author), Montello, Daniel R. (author), Retzloff, Sean (author), Tien, Sandrine (author), and Hespanha, João P. (author)
Format:
Journal article
Publication Date:
2014-12-03
Published:
USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08436
Online via UI subscription., This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researcher, and farmer sources were most prevalent in news coverage. Mentions of tactical MI for the preventive actions increased. Overall, findings indicate the increased media advocacy efforts during repetitive outbreaks of AI.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36061
Notes:
Presented at the International Public Relations Research Conference, Miami, Florida, March 10-13, 2010. Via Institute for Public Relations, Gainesville, Florida. 15 pages.
