9 pages., Online via UI electronic subscription., The study involved a survey among 39 respondents from the milling industry and supermarkets, the main processors and distributors of maize products, in seven urban centres of Kenya. Identified information sources, knowledge level of biotechnology, and perceptions and preferences involving genetically modified food.
3 pages., Via online from publisher., Summary of promotion and business management options identified during a National Rural Grocery Summit, Wichita, KS, hosted by Kansas State University Center for Engagement and Community Development.
Online from publisher website. 3 pages., "After a punishing year of food-safety concerns, Chipotle dropped one of its CEOs and prepared to improve its in-store experience as its financial woes bled into 2017." Public health issues facing burrito chain Chipotle Mexican Grill following outbreaks of E. coli.
November 19 issue via online. 2 pages., "Cygnus Business Media this week folded its monthly food and agriculture group trade magazine, Frozen Food Age."
15 pages., Via online., In food service settings, researchers assessed whether service familiarity (as rated by employers) moderated the relationship of employee-reported positive emotional displays and coworker ratings of service performance. Findings suggested that, overall, when an employee tended to have one-time encounters with customers or in interaction with a customer who is new to the store, display of positive emotions is especially influential on performance evaluations. However, positive emotional displays by service employees were found less important in contexts where the consumer tended to be more familiar with the emplyee and store.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10871
Notes:
303 pages., This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
(source: Nielsen Book Data)
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11201
Notes:
Online via ProPublica website. 2 pages., Examines issues of bogus labels and related issues in the arena of food distribution, marketing, and communications.
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
