12 pages, The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.
24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
21 pages, One of the most complex agricultural and natural resources challenges of our time is reconciling sustainable global food security and biodiversity conservation. Providing undergraduate students effective, learning experiences to develop technical and cultural competency prepares them to address this challenge and become global leaders in their disciplines. A three-year experiential research and extension project brought together 14 students and 10 faculty mentors to investigate smallholder farmers practicing conservation-compatible adjacent to the Vaca Forest Reserve in Belize. We used an agroecological approach to foster systems-level thinking and develop transdisciplinary skills of undergraduate students. Students completed applied individual research projects that explored the challenge of food security and biodiversity conservation in the tropics, and worked collaboratively with local stakeholders, design and implement extension projects based on research results. Student and faculty teams assessed cropping and soil management practices; social and economic systems; and wildlife, forestry, and ecosystem services. We assessed student learning outcomes with a tool commonly used for evaluating undergraduate research. Students reported learning gains in attitudes and behaviors toward research, mindset towards research, ability to think and work like a scientist, and research skills. Students also reported positive working relationships with mentors and peers, and a high level of publication and presentation outputs. Students reported that their Belize experience helped develop their agroecological and cross-cultural knowledge and skills, and prepared them for their next career steps. We conclude with recommendations for higher education institutions wishing to develop meaningful global undergraduate research experiences that can build the next generation of leaders.
Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.
20 pages., Agricultural extension and advisory services in information and technology dissemination and delivery are critical in a
developing country’s food security and sustainability. Without extension service provision, the productivity and
production smallholder farmers are experiencing would have been much lower, and current global hunger and
malnutrition worse. This paper assesses the effects of COVID-19 on the sustainability of agricultural extension
models/approaches for smallholder farmers in developing countries. Over 60 papers were reviewed covering 2019-2021,
commencing with the disease outbreak in China. Based on characteristics and usage, the findings indicate most reviewed
extension models were disrupted. No single model was entirely disbanded as the impact of COVID-19 was being felt.
However, each model incorporated a digital means of communication to keep farmers and service providers in touch.
There is considerable criticism around the inadequacy of these extension techniques in advancing the agenda for
smallholder farming’s long-term viability that needs to be addressed
Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata
Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET)
School of Psychology, University of Buenos Aires
Format:
Online journal article
Publication Date:
2019-07-24
Published:
Argentina: Taylor and Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
18 pages, online journal article, Purpose
This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation.
Design/Methodology/approach
The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis.
Findings
The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude.
Practical implications
The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching.
Theoretical implications
Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary.
Originality/Value
The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
