Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00768
Notes:
AgComm Teaching, Madison, Wisconsin: Dept. of Agricultural Journalism, College of Agricultural and Life Sciences, University of Wisconsin. 71pp. (Bulletin 38).
"T. Harold Forbes and Francis T. Hunter are the youthful team who turned suddenly from entertainment and sport to clip the long whiskers of country journalism, put it into a suit of modern clothes and bring it smack up to date."
