19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12151
Notes:
Online via AgriMarketing Weekly. 1 page., Data, analytics and technology company DTN acquires a global farm-level data source, Farm Market ID. Both share goals of helping agribusinesses support producers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10052
Notes:
3 pages., Correspondence via email., Recommends that agricultural communications students take course work to learn how to do statistical tests and interpret the results of others' research.
Powers, R.D. (author / University of Wisconsin, Department of Agricultural Journalism) and University of Wisconsin, Department of Agricultural Journalism
Format:
Manual
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02762
Notes:
Madison, WI : University of Wisconsin, College of Agriculture, Department of Agricultural Journalism, 1966. 53 p. (Bulletin 35)
