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312. The dimensions of rural extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garforth, C. (author), Jones, G.E. (author), and Rolls, M.J. (author)
- Format:
- Conference paper
- Publication Date:
- 1985
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07438
- Notes:
- INTERPAKS, Mimeographed, 1985. Paper presented at the AERDC conference Investing in Rural Extension: Strategies and Goals, September 15-21, 1985, Agricultural and Rural Development Centre, University of Reading, UK. 15 p., Sets the general scene for the AERDC conference by discussing common assumptions and precepts regarding extension. Covers briefly the origins of extension, the development of extension services, the dimensions fo extension, and investments in extension.
313. The distribution of farmer learning videos: Lessons from non-conventional dissemination networks in Benin
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zoundji, Gérard C. (author), Okry, Florent (author), Vodouhê, Simplice D. (author), and Bentley, Jeffery W. (author)
- Format:
- Online journal article
- Publication Date:
- 2016-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: D10698
- Journal Title:
- Cogent Food & Agriculture
- Journal Title Details:
- 2(1): 1-15
- Notes:
- 15 pages., Article #: 1277838, via online journal., Commercial channels can be non-conventional networks for disseminating agricultural information, especially if farmers are willing to pay for a DVD with learning videos. Using purposive sampling, we selected retailer and involved them in selling videos compiled in a DVD. Inside the jacket of DVD, we pasted a sticker listing a phone number that buyers or video viewers could call for further questions. We interviewed 341 of the buyers who called that number. After the phone interviews, snowball sampling was used to select 180 farmers for face-to-face interviews in order to validate the information collected during the telephone interviews and to understand the behavioural changes triggered by watching the videos. Within four months of first distributing DVDs to retailers, 80% of the 700 DVDs were sold. Distributing videos through commercial channels gives a fair chance to everyone to learn, since the DVDs were sold on the open market at an affordable price. About 84% of the DVDs were sold at 1 USD, suggesting that all of the respondents were willing to pay for learning DVDs; 86% of respondents said they now spent less money on pesticides after watching the videos. Private sector actors can become “new extensionists” and distribute agricultural information to rural populations.
314. The effectiveness of delivering leader training lessons via satellite
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mesecher, Carl (author / University of Nebraska-Lincoln)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08450
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (1) : 26-32
- Notes:
- search through journal, University of Nebraska Cooperative Extension provides educational programming through various methods of delivery. As part of the Family Community Education (FCE) Program, Extension specialists provide leader training lessons to Extension educators and assistants. Survey data were collected from Extension educators and assistants involved in the FCE Program to find out their needs involving the delivery of leader training lessons. The data revealed that satellite broadcast is a viable source to deliver leader training lessons and other programming material to Extension educators and assistants throughout Nebraska. Sixty-three percent of the respondents preferred satellite delivery, as opposed to 35 percent who liked in-person training at district meetings.
315. The effectiveness of farm programmes on Bangladesh Betar in educating farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hasan, Md. Mahedi (author), Mondal, Md. Nazrul Islam (author), Islam, Md. Nurul (author), and Hoque, Md. Aminul (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10728
- Journal Title Details:
- 32(3): 214-223
- Notes:
- 11 pages., via online journal., Farm programmes (FPs) of varied categories have been developed and aired over several decades by Bangladesh Betar, the national radio of Bangladesh for the diffusion of farm technologies. The study aimed to produce an in-depth academic evaluation of their effectiveness in educating farmers in Bangladesh. A sample of 465 respondents from the Khulna and Rajshahi divisions in Bangladesh was randomly selected for a questionnaire survey. To analyse the data, relevant documents were collected from the Ministry of Information, the Ministry of Agriculture, and the Ministry of Fisheries and Livestock of Bangladesh. Frequency distribution, z-test, and binary logistic regression analysis were used as statistical tools. The farm knowledge levels of the farmers were considered the predictors for evaluating the effectiveness of FPs. The results revealed that 93.33% of the sample did not listen to the FPs, while only very few of the listeners listened regularly. Despite this, at the ‘weak’ and ‘average’ levels of knowledge significant differences were noted between listener and non-listener farmers of FPs. The binary logistic regression analysis (Model 1) identified that the farmers who listened to the FPs were likely to acquire farm knowledge 6.62 times more than the farmers who did not listen to the FPs. The farmers who listened to the FPs were likely to have farm knowledge 2.64 times more than the farmers who did not listen to the FPs but consulted with other sources of farming information (Model 2). Similarly, a listener of FPs with farm training was likely to acquire farm knowledge 5.76 times more than a nonlistener with farm training (Model 3). The FPs were found to be very effective and could be used to better complement other mechanisms for educating farmers. Regular access to the FPs ought to be ensured through appropriate stimulants for the diffusion of farm technologies.
316. The efficacy of knowledge sharing strategies used at Egerton University as perceived by livestock value chain actors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ong'ondo, M. A (author), Nyaanga, J. G (author), and Bebe, B. O. (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- Pakistan: eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11224
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 3(2): 155-160
- Notes:
- 6 pages., ISSN: 2311-6110, via online journal., Agricultural universities invest substantial resources in postgraduate research that generate knowledge products. These are aimed at providing solutions to practical constraints impeding increased productivity in the agricultural sector, which plays a vital role in Kenya's economic development. Using a case study of Egerton University, this study aimed to determine the strategies most frequently used to share the generated knowledge products, and to find out their preferences of the knowledge sharing strategies in use. The actors' perception of the relevance and accessibility of the knowledge products generated at the University was also examined. The study was conducted through desktop study which reviewed the Masters and Doctorate Theses that targeted livestock value chain actors generated between January 2005 and December 2011. A survey was conducted using structured questionnaires to collect data from a sample size of 198 actors. The findings indicated that the knowledge products were 25 to 29 times more likely (P<0.001) to be disseminated through the library than any other sharing strategy examined. The sampled actors in livestock value chain perceived media briefs to be the most accessible with a mean of 4.26. The Masters Theses were perceived as more relevant to their needs with a mean of 4.07. The findings indicate that the livestock value chain actors were not fully utilizing the knowledge sharing strategies used to reach them. The study concluded that the defined primary beneficiaries of knowledge products from the university were not effectively reached.
317. The everchanging agricultural information system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Robert P. (author / Professor of Agricultural Management Information Systems, University of Minnesota)
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08039
- Notes:
- James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 1-9.
318. The exchange of farming information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abell, Helen C. (author)
- Format:
- Report
- Publication Date:
- 1953-08
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05306
- Notes:
- Evans, cited reference, Ottawa, Canada: Department of Agriculture, Marketing Service, Economic Division, 1953. 29 p.
319. The fake persuaders: corporations are inventing people to rubbish their opponents on the Internet
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monbiot, George (author / The Guardian)
- Format:
- News article
- Publication Date:
- 2002-05-14
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23864
- Notes:
- 4 p., from The Guardian via GM Watch
320. The flow of information to some small farms in Nepal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Axinn, George H. (author) and Mallick, T. (author)
- Format:
- Journal article
- Publication Date:
- 1978
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05247
- Journal Title:
- Institute of Agriculture and Animal Science Journal
- Journal Title Details:
- 1 (2) : 7-15
- Notes:
- Axinn, Evans, Sixty-nine farm families in Shardanagar Panchayat, Chitwan District, Nepal, provided data via a questionnaire for analysis of the information flow to these farm families. The major channel for information flow in this area was word-of-mouth, with information coming from relatives, various officials, and commercial people. One-third of the farms had radio receivers, and a slightly higher proportion reported that they received newspapers. Two -thirds reported that they received letters from others. Over 75% of the families had a boy or man present who could read, and 17% of the families had a girl present who could read. Organization membership, participation, and other interpersonal inter-actions were also analyzed. (author)