Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24915
Notes:
Bulletin No. 48. Page 2., Lawyer's brief includes the following in connection with a refusal to register the trade mark, Limestone Brand, a carthartic medicine, because the medicine did not contain limestone: "Ivory is a good trademark for soap and is not made of ivory. Gold Dust washing powder is not made of gold. There is no bull in Bull Durham. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in cold cream or in chocolate, no milk in magnesia, in milkweed or in the cocoanut. These are all as remote from the cow as the cowslip. There is no grape in grapefruit, or bread in breadfruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, nor in buttercups, and the flies in the dairy are not butterflies."
