Authors identify urgent need to address the concerns of rural consumers and involve the available constitutional mechanism of Panchayati Raj institutions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08815
Notes:
Pages 105-136 in Heike Graf (ed.), The environment in the age of the internet: activists, communication, and the digital landscape. United Kingdom: Open Book Publishers, Cambridge. 175 pages.
15 pages., Article #: 1277838, via online journal., Commercial channels can be non-conventional networks for disseminating agricultural information, especially if farmers are willing to pay for a DVD with
learning videos. Using purposive sampling, we selected retailer and involved them
in selling videos compiled in a DVD. Inside the jacket of DVD, we pasted a sticker
listing a phone number that buyers or video viewers could call for further questions.
We interviewed 341 of the buyers who called that number. After the phone interviews, snowball sampling was used to select 180 farmers for face-to-face interviews
in order to validate the information collected during the telephone interviews and
to understand the behavioural changes triggered by watching the videos. Within
four months of first distributing DVDs to retailers, 80% of the 700 DVDs were sold.
Distributing videos through commercial channels gives a fair chance to everyone to
learn, since the DVDs were sold on the open market at an affordable price. About
84% of the DVDs were sold at 1 USD, suggesting that all of the respondents were
willing to pay for learning DVDs; 86% of respondents said they now spent less
money on pesticides after watching the videos. Private sector actors can become
“new extensionists” and distribute agricultural information to rural populations.
Susanty, A. (author), Bakhtiar, A. (author), Suliantoro, H. (author), Manalu, Christoper (author), and Department of Industrial Engineering, University of Diponegoro, Semarang, Indonesia
Format:
conference papers
Publication Date:
2016-12
Published:
Indonesia: IEEE Computer Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08174
Notes:
Article number 7797845 pp. 104-108, 2016 International Conference on Industrial Engineering and Engineering Management, IEEM 2016; Bali; Indonesia; 4 December 2016 through 7 December 2016; Category numberCFP16IEI-ART; Code 125655
Verneau, Fabio (author), La Barbera, Francesco (author), Kolle, Susanne (author), Amato, Mario (author), Del Giudice, Teresa (author), and Grunert, Klaus (author)
Format:
Journal / Abstract
Publication Date:
2016
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06804
