Rogers, Everett M. (author / Michigan State University, College of communication Arts, Department of Communication) and Michigan State University, College of communication Arts, Department of Communication
Format:
Report
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B03024
Notes:
#847, Harold Swanson Collection; See B03021 for original, In: Diffusion research needs. Columbia, MO : University of Missouri, Agricultural Experiment Station, [1968?]. p. 27-30
Axinn, George H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1968-08-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22640
Notes:
Paper presented at annual meeting of The Rural Sociological Society, Hotel Somerset, Boston, Mass., USA, Aug. 26, 1968, This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research and extension/education. In addition, definitions are offered of the crucial variables affecting efficiency and effectiveness of communication via the linkages. Audience, message, channel, treatment and impact are described. Based on the system model and the defined variables, simple mathematical formulas are given which illustrate the relationships in impact and efficiency, and which may be used in computer simulation of information flow, or in planning change, in any rural social system.
Fliegel, F.C. (author), Kivlin, J.E. (author), Sekhon, G.S. (author), and Dept. of Agricultural Economics, University of Illinois, Urbana; Dept. of Agricultural Economics, University of Illinois, Urbana; Dept. of Agricultural Economics, University of Illinois, Urbana
Format:
Journal article
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00395
Naik, K.C. (author / University of Agricultural Sciences, Bangalore) and Committee on Institutional Cooperation (CIC) U.S. Agency for International Development Project
Format:
Book
Publication Date:
1968
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: C19271
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05409
Notes:
Theodore Hutchcroft Collection, Cardiff, UK: Thomson House, 1968. 54 p. (Written for the Economic Writers' Training Course held in Manila, Philippines, August 14 - September 5, 1968)
