1. Myths and realities of e-commerce in the perishable foods industries: unleashing the power of reputation and relationship assets Collection: Agricultural Communications Documentation Center (ACDC) Contributers: O'Keeffe, Michael (author) Format: Journal article Publication Date: 2001 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21976 Journal Title: Supply Chain Management Journal Title Details: 6(1) : 12-15 Notes: Author argues that "it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long-term success" in e-commerce.
