1. Generic advertising wearout Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Kinnucan, H. W. (author), Chang, H.S. (author), and Venkateswaran, M. (author) Format: Journal article Publication Date: 1993 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14808 Journal Title: Review of Marketing and Agricultural Economics Journal Title Details: 61(3) : 401-416